Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
According to the Content Marketing Institute, 79% of B2B marketers reported their organization has a content marketing strategy. That same report pointed out that blogs and short articles continue to top the list of content types used by organizations. While producing any high-quality content is a win, sticking to blogs alone can limit your ability…
As we barrel into Q4, many are wondering what’s in store for fintech and marketing in 2022. In the Midwest, we’re also enjoying a bit of an extended summer before our infamous winter hits. A lot has happened in the world of fintech, and we’re here to report on it. Here’s a look at some…
Are you going out of your way to create content only to find that no one is reading or sharing your information? We have good news and bad news. The good news is: you’re not alone. According to 1st Quality Content, roughly 70% of content receives no engagement. The bad news? Your B2B fintech content…
1. LinkedIn for Industry Leader Insights LinkedIn is flush with fintech content ideas that can be used to inform your content. To start, look at the types of things your network is posting — especially topics that are getting high levels of engagement. Consider how you might replicate that effort for your own content by…
BackBay Communications reports that 96% of the largest fintech companies consistently create thought leadership content. Fintechs, like other organizations, understand the importance of content marketing to drive business results. As content marketing efforts increase, the marketplace has been flooded with content. All the noise has made it harder than ever to stand apart from competitors…
Creating content in the fintech space is no easy feat. Even for larger organizations, ensuring that there are enough feet on the ground to conduct interviews, do research, and create well-written content is a grind. It’s the number one reason clients come to us. They’ve stretched beyond their internal capacity and they’re struggling to find…
I’ll refrain from the “If 2020 taught us anything…” and “get ready for the ‘new normal’…” statements and jump right to: digital content matters. You know it. I know it. Amazon knows it. Even your grandma has an Instagram account. Digital content is the way we connect with others in 2021 — and it’s the…
Content marketing requires an ongoing commitment to content creation, distribution, iteration, and improvement. It’s hardly a set-it-and-forget-it endeavor and it’s not for the faint of heart — or those who expect immediate gratification. Yes, there can be quick wins, but the long-term benefits of an effective content marketing strategy far outweigh many of the “growth…
We know firsthand how hard it is for fintechs to find consistent, solid B2B fintech writers. In some cases, they find writers who can produce a great test piece but ultimately can’t meet the ongoing demand for high-quality content. Others find excellent writers…who just can’t quite rise to the level of excellent B2B fintech writers….
B2B Fintechs can benefit from content that is personalized for prospects at every stage in the buying cycle. So long as each piece of content is aligned with an appropriate audience persona, you can generate new leads or nurture leads through the funnel. Doing this well requires more of a strategy than just throwing content…
