Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
It’s officially summer. Both the weather — and the fintech space — are heating up. Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from June. Top Fintech News from Around the Web $5.5 billion fintech firm Revolut’s losses mounted in 2020 but crypto gave it a big…
Most B2B organizations understand the importance of content marketing; many have launched content marketing programs of their own. Even those that are merely considering it are told to “just get started.” While it is true that starting imperfectly is better than not starting at all, there is inherent value in creating a comprehensive, documented content…
A fintech SEO strategy is an integral component of a comprehensive digital marketing strategy for fintechs. Not only does SEO improve the findability of your website on search engines, but it can bolster organic traffic and build trust and credibility. Another sometimes overlooked benefit to enacting a solid fintech SEO strategy is an improved user…
We’re inching closer to the halfway point of 2021 even though it feels like we’re just getting started. May was a busy month and we’re taking a look at some of the most interesting stories around fintech and marketing and…fintech marketing from May. Top Fintech News from Around the Web Can Traditional Banks Keep Pace…
As we near the halfway point in 2021 (what? already??), it can be worth it to review and potentially reevaluate your fintech content strategy for the second half of the year. If 2020 taught us anything, it’s that things change fast…and we must be flexible enough to adapt to a quickly shifting landscape. Fintechs need…
Active Listening Active listening is a critical component of every type of relationship and conversation. It boils down to three main components: 1) comprehending what the speaker is saying via verbal and non-verbal cues to holistically understand what they are trying to communicate, 2) retaining the information, especially key points, via memory or note-taking, and…
Can you believe we’re already nearly halfway through 2021? Even so, some fascinating fintech content trends are revealing themselves this year. The way B2B businesses engage in content marketing ebbs and flows. Last year was a unique circumstance, as life (and business) as we know it underwent a fairly immediate and significant shift. Many things…
That’s a wrap! Another month in 2021 under our belts and the weather’s only getting nicer. Here’s a look at some of the most interesting fintech & marketing stories from April. Top Fintech News from Around the Web The Future of Payments is Fast, Seamless, Safe and Embedded — “The pandemic provided the impetus to…
We originally published this article in April 2021, but we’re revisiting it because B2B fintech marketing best practices change, and we’re due for an update in January 2024. B2B fintech products and services are some of the most challenging to market and sell. These solutions tend to be complex, excruciatingly technical, and, well, a tad…
This article was originally published in 2021 but we’re revamping it for 2024 because fintech content marketing optimization is essential in the age of AI. If you thought the pandemic and the massive shift to all things digital upended things, strap in. AI is the new disruptive force shaping the content marketing landscape. The sheer…
