Are you a payment processor or otherwise part of the payments ecosystem? Our experienced payments industry marketing agency can help you drive more leads, stand apart from the herd, and grow revenue. We understand the ins and outs of your complex world.
With the global pandemic changing the landscape of business, the status quo has undergone a shock. Some businesses were (at least somewhat) set up for this with remote working and digitization that has made the transition to 100% work from home a little easier. While ecommerce has been a growing trend (revenue in the ecommerce…
As technology continues to push the boundaries of what is possible in business, payment fraud prevention will become more complicated. Merchants and financial institutions will constantly be challenged by the increase of payment methods — prompting more advanced fraud techniques. While there have been numerous studies that provide insight into this growing problem, more needs…
In part ten of our payments Q&A, we hone in on the gift card and loyalty niche. We spoke with Holly Glowaty, Co-Founder of Flourish Conference, to discuss gift card and loyalty trends for 2020, the importance of contextual commerce, and how AI and machine learning are making waves in loyalty. Ashley Poynter: Are there…
In part eight of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with TM Praveen, CEO of Opus Consulting, a technology company focused on solving complex business problems for the Payments industry. Ashley Poynter: By next year, 40% of US consumers will be made up…
In part seven of our payments Q&A, we discuss the evolution of faster payments and real-time money movement. As the demand to move funds outside of traditional “banking hours” increases, more precise solutions for faster payments are needed. In the U.S., the Federal Reserve’s Faster Payments Task Force has been working to identify and assess…
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditional to digital, but both businesses and consumers are waiting to see how some of these changes will shake out. Consolidation was the name of the…
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditional to digital, but both businesses and consumers are waiting to see how some of these changes will shake out. Consolidation was the name of the…
The payments space is anything but stagnant. Innovation and disruptive changes have ushered in a transition period from traditional payments to digital. Everything from infrastructure to regulations and technologies is shifting toward a new reality. As a result of this evolution, we’ve seen a lot of consolidation in 2019 as well as some signals about…
In looking ahead to payments trends in 2019, a few things are clear: payments technology is advancing exponentially, payments infrastructure is shifting, and there is increased collaboration between incumbents and fintechs. Given these knowns, its likely that some payments trends will include product commoditization as well as the convergence of services. Payments companies then need…
We’ve spent a lot of time discussing different fintech marketing and content marketing strategies on this blog, but I want to deep dive into payments. We’ve worked with a number of payments companies for the past several years and one thing is clear: the market is crowded. From payment processors to P2P payment apps to…
