Top Content Marketing Tools to be More Effective, Efficient, and Creative

content marketing tools

Content Marketing can be complex, but it doesn’t have to be when you use content marketing tools to streamline internal processes. These tools can aid in-house teams at every stage in content marketing: developing a strategic plan, the creation of content (video, written content assets, audio, social media posts, etc.), and the promotion and sharing of online materials. 

Content marketing is a lot of work; thankfully, its popularity has led to a rise in content marketing tools to help marketers effectively and efficiently execute content marketing programs, campaigns and strategies without breaking the bank – or their backs.

We’ve outlined some of our favorite tools for the different facets of content marketing below. It’s not a comprehensive list – just some tricks of the trade that we’ve found useful. Enjoy!

Enterprise Content Marketing Tools & Platforms

Kapost – Kapost provides a B2B content marketing platform that drives business success through high-quality content. The tool helps streamline content marketing operations and improve distribution and amplification of content.
Newscred – NewsCred provides enterprise content marketing tools that help brands manage and streamline content marketing processes via one platform. The platform helps organizations optimize content creation, amplification, and analytics to scale and improve customer experience.  

Writing Tools

Hemingway App – Hemingway App improves the readability and clarity of your writing. In addition to alerting you to common mistakes, it also brings simplicity and brevity to your writing.

Google Docs – Google Docs is a free tool businesses can use to create shareable documents. The online processor allows users to write, edit, track changes and collaborate on content with other users from their organization.

WriteWell – The WriteWell tool provides templates for any type of writing project to help streamline and simplify the writing process. It’s a great way to kick-start a content writing project by utilizing an easy process.

Graphic Design/Creation Tools

Pixlr – Pixlr is an online image editing tool that lets users create, edit, and optimize photos for digital channels and devices. Users can easily upload existing images and add design elements or build new images from scratch.

Canva – Canva lets users create images online using their stock photography or the user’s own photos. The tool also enables users to create graphics for social sites or blogs.

Adobe Creative Cloud – Adobe offers a suite of services and tools for creative professionals to make creative assets that can be organized across multiple devices.

Video Creation Tools

Wyzowl – Wyzowl helps users make animated explainer, interactive, app demo, and pre roll videos easily. The user-friendly tool helps brands market through visually appealing content.

Animatron – Animatron provides a free HTML5 online animation, banner, and video maker for businesses looking to up the engagement factor of their online content.

Influencer Marketing Tools

BuzzSumo –  BuzzSumo is a content analysis tool to help users identify top influencers engaged in conversations about a particular subject matter.

Tap Influence – Tap Influence enables brands to connect with social media influencers to help with content creation. Brands can utilize a robust pool of influencers to amplify their best content.

Conversion Rate Optimization (CRO) Tools

SumoMe – SumoMe provides a suite of free and paid tools to help you grow your site. Tools include pop-ups, email capture, integration with ESPs (HubSpot, MailChimp, et al.) The automation tool boasts “no coding needed” and helps users generate leads quickly and seamlessly.

Convert – Convert offers A/B testing tools to help users study the preferences of website visitors via A/B testing. Users can easily use personalization and testing to discover what makes visitors convert.

Optimizely – Optimizely is an experimentation platform that allows users to test a number of elements, including design and algorithms. The tool tracks and analyzes experiments across digital channels, helping users improve conversion opportunities quickly.

Utilizing some of these content marketing tools can reduce the burden on your in-house team and help improve your content marketing program. Have other tools you like to use? Share in the comments.

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