“Stories are fundamental to how we think about the world. Writing them isn’t just for journalists and novelists anymore. Organizations and brands need to become adept at creating their own stories – their own narrative about who they are, the vision for the future and how their products, services and solutions will change people’s lives.”
Ashley Poynter, Chief Storyteller at Content Rewired, has been telling tales (the good kind) for the past fifteen years. As a trained journalist, she was drawn to content marketing to help companies craft, produce and promote the most important stories about their brands, products and services. She’s worked with both B2C and B2B companies across a range of industries, including Payments, SaaS, FinTech, FinServ, Healthcare, Health & Wellness, Retail, IT and others. She’s worked as a Director of Strategy, Account Manager, Social Media Specialist, and Copywriter at agencies and industry organizations, with her eye ever on perfecting content marketing strategy.
When she’s not weaving words and strategies together for clients, Ashley spends her time with her smoosh-nose (dog), Lobo. She can also be found running around town, training for the next marathon.