B2B email marketing is all about relationships. At Content Rewired, we believe content marketing is, too. B2B email campaigns are great mechanisms for building and nurturing those relationships, when done correctly. They are also cost-effective – results from a survey conducted by the Direct Marketing Association (DMA) in June of last year reported that email has a median ROI of 122%.
Effective B2B email campaigns drive more engagement and generates more leads than marketing programs that don’t utilize email. In addition to using email to communicate with current clients, B2B companies have the opportunity to share their valuable content with prospects and to help educate them as they move through the buyer’s journey.