b2b marketing

Is Emotional Connection the Missing Link in Your B2B Marketing?

B2C marketing always takes the credit for being emotionally evocative, creative, and envelope-pushing. B2B marketing, on the other hand, has tended to lean in favor of a more rational approach to marketing. With a more stern, business-like attitude, B2B marketers attempt to appeal to buyers based on business value. Several years ago, Google teamed up[…]

fintech blog

5 Steps to Successfully Launching a Fintech Blog

Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, or any content that your[…]

successful content marketing

The Content Marketing Naughty List

Content marketing is both a science and an art. Scientifically, you can measure, test, and distill down to the most effective tactics to achieve your marketing goals. On the other hand, there are more abstract concepts that can make or break a content marketing strategy. While mechanics are important, if you miss out on the[…]

content marketing mistakes

5 Content Marketing Mistakes to Avoid

Having passed the halfway mark in 2018, it’s a good time to review and reflect on the success of content marketing programs. Careful analysis can unlock new opportunities or signal areas where you may want to pivot. While checking in, it can be helpful to note ways to improve your overall content marketing program. There[…]

Data-Driven Content Marketing Strategy

How to Build a 90-Day Data-Driven Content Marketing Strategy

I’ve talked about building a data-driven strategy before, but now you can get the framework for a solid, 90-day data-driven content marketing strategy through my new course. You’ll learn how to build & launch a data-driven content marketing strategy from scratch in just under 90 minutes. Here’s the best part: It’s available now for 94%[…]

data-driven content marketing

How to Develop a Data-Driven Content Marketing Strategy

It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effective content marketing program. A data-driven content marketing strategy can yield high-impact results.[…]

content and seo

Dynamic Duo: Why Content and SEO Go Hand-in-Hand

Content and SEO are two broadly and frequently used terms when we talk about inbound Marketing. While most know how content marketing and SEO work individually, how they fit together can be less clear. Long answer short: you need content to support your keyword strategy and you need to understand what people are searching for[…]

content marketing consultant

5 Reasons You Need a Content Marketing Consultant

It’s no doubt that content is the heart and soul of a business. In fact, it has long been touted as an imperative internet marketing tool that can help you build a strong presence online and nurture relationships with prospective customers. How and where you present your message – and what your message looks like[…]

content creation

The Secrets to Stellar Content Creation

The best secret for stellar content creation is simple: get started. Truthfully, one of the biggest hangups to a great content marketing program is inertia and fear of making mistakes. The fact is, a lot of the heavy lifting for content creation happens in the content marketing strategy, goal-setting, and persona-building stages. If you’ve laid a well-thought[…]

digital-content-marketing-strategy

Digital Content Marketing Strategy: How to Create a Plan that Works

Here’s a harsh reality: Most SMBs have little to no idea what they’re doing when it comes to content marketing. Only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity. Many have put together teams and some even have an idea of what successful content marketing looks like. But being[…]