data-driven content marketing

How to Develop a Data-Driven Content Marketing Strategy

It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effective content marketing program. A data-driven content marketing strategy can yield high-impact results.[…]

content and seo

Dynamic Duo: Why Content and SEO Go Hand-in-Hand

Content and SEO are two broadly and frequently used terms when we talk about inbound Marketing. While most know how content marketing and SEO work individually, how they fit together can be less clear. Long answer short: you need content to support your keyword strategy and you need to understand what people are searching for[…]

content marketing consultant

5 Reasons You Need a Content Marketing Consultant

It’s no doubt that content is the heart and soul of a business. In fact, it has long been touted as an imperative internet marketing tool that can help you build a strong presence online and nurture relationships with prospective customers. How and where you present your message – and what your message looks like[…]

content creation

The Secrets to Stellar Content Creation

The best secret for stellar content creation is simple: get started. Truthfully, one of the biggest hangups to a great content marketing program is inertia and fear of making mistakes. The fact is, a lot of the heavy lifting for content creation happens in the content marketing strategy, goal-setting, and persona-building stages. If you’ve laid a well-thought[…]

digital-content-marketing-strategy

Digital Content Marketing Strategy: How to Create a Plan that Works

Here’s a harsh reality: Most SMBs have little to no idea what they’re doing when it comes to content marketing. Only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity. Many have put together teams and some even have an idea of what successful content marketing looks like. But being[…]

audience persona

Beginner’s Guide: How to Build an Audience Persona

Audience personas help you gain insight into prospective customers and influencers so you can create compelling, engaging content tailored to their needs.   You want to spend some time on this step, otherwise your entire content marketing program could be a total bust. You want to be focused and deliberate in your content development and that[…]

content marketing goals

How to Define & Document Content Marketing Goals

  Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s also solidifying what you will measure success by. It’s also Step 1 in creating a winning content marketing strategy.  In an ideal world, your content marketing goals are tightly coupled[…]

choosing a content marketing agency

Top Considerations for Choosing a Content Marketing Agency

Congrats! You’ve embarked on the journey of choosing a content marketing agency to help you earn more traffic, boost awareness, move people through the buyer’s journey, add to your credibility, generate leads, and accomplish more on your long list of marketing goals. It’s an exciting, daunting time. A Google search of “content marketing agency” yields[…]

Content Distribution

How To Jump-Start a Winning B2B Content Marketing Strategy

Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing strategy and putting out some really compelling, informative content pieces. There are other companies who want to jump on the content marketing bandwagon but aren’t quite sure where to begin.[…]

How to measure ROI from content marketing

  The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? In short, most people don’t know how to measure ROI from content marketing. The answer to #1 is easy and I’m going to steal a page from Content Marketing[…]