Category: Fintech

January 9, 2018 admin

Fintech

Fintech Marketing Agency

 

Can you name one fintech marketing agency? We couldn’t either. This is why we launched our content marketing-focused agency to help emerging fintechs craft and effectively deliver their best stories to their target audiences.

 

Our fintech marketing agency works with clients of all kinds – from startups to established businesses – to create an integrated content marketing strategy that gets results.

 

We specialize in taking intricate, complex, and complicated narratives and honing them down to compelling stories that drive people to action.

 

The result?

 

We help our fintech clients move the needle by:

 

  • Increasing traffic to the website and landing pages
  • Improving conversion rates
  • Driving engagement with your brand
  • Positioning your brand and executives as thought leaders
  • Generating more leads

Fintech Content Marketing

 

The fintech space continues to gain momentum as more startups enter the space daily. As the intersection of financial services and technology, fintech companies have the power to change the status quo for consumers and businesses alike.

 

The catch?

 

Revolutionary fintechs offer solutions that typically require a behavior change on the part of users – whether consumers or businesses. Adoption is often dependent on understanding and understanding requires ample availabilitiy of information. Content marketing for fintechs helps their prospects understand and feel confident in their decisions.

 

The fintech industry is not slowing down. Successfully marketing new fintech products and solutions will require a sound and integrated marketing plan that includes compelling, educational content. Working with a fintech marketing agency can streamline these efforts and enable fintech to remain on the forefront of innovation.  Take a look at testimonials from our fintech industry clients and browse the related content we’ve produced below

Fintech Thought Leadership That Impacts Decision Makers

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What is Fintech Thought Leadership? Fintech thought leadership taps into a company’s domain expertise to create content that adds value by presenting helpful information and/or solutions about and for pain points and problems their target audience has. Thought leadership can take the form of a video, white paper, ebook, article, Q&A, event, webinar, case study,[…]

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5 Steps to Successfully Launching a Fintech Blog

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Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, or any content that your[…]

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Why Your Fintech Strategy Needs Content Marketing

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Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Fintechs have met consumers at this tricky intersection, disrupting much of the industry with innovative use of technologies. Through low-cost personalized products with customer-centric benefits, fintechs are poised to continue blockbuster growth through 2019. Just as differentiated and[…]

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Whether you’re a fintech giant or brand new startup, growth hacking is a great way to increase revenue. It’s an especially appealing tool for fintech startups that may be slightly hamstrung by budget and lack the internal resources to have a powerhouse marketing team. While we don’t doubt the influence or talent of a sole[…]

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In Part I, we covered the basics of SEO and social media, highlighting the need for a strong content marketing foundation as part of a fintech marketing strategy. In Part II, we’ll look at how content can feed a strong PR strategy and support prospects and customers at every stage in the buyer’s journey. As[…]

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Fintech Marketing Strategy Part I: Content at the Heart of SEO & Social

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Fintech marketing requires a thorough strategy. Given the nascent nature of the industry, it can be hard to pinpoint the best fintech marketing strategy to ensure your product or service is getting in front of the right eyes at the right time. Add to that the fact that the industry is highly competitive and rapidly[…]