Category: Fintech

January 9, 2018 admin

Fintech

Fintech Marketing Agency

 

Can you name one fintech marketing agency? We couldn’t either. This is why we launched our content marketing-focused agency to help emerging fintechs craft and effectively deliver their best stories to their target audiences.

 

Our fintech marketing agency works with clients of all kinds – from startups to established businesses – to create an integrated content marketing strategy that gets results.

 

We specialize in taking intricate, complex, and complicated narratives and honing them down to compelling stories that drive people to action.

 

The result?

 

We help our fintech clients move the needle by:

 

  • Increasing traffic to the website and landing pages
  • Improving conversion rates
  • Driving engagement with your brand
  • Positioning your brand and executives as thought leaders
  • Generating more leads

Fintech Content Marketing

 

The fintech space continues to gain momentum as more startups enter the space daily. As the intersection of financial services and technology, fintech companies have the power to change the status quo for consumers and businesses alike.

 

The catch?

 

Revolutionary fintechs offer solutions that typically require a behavior change on the part of users – whether consumers or businesses. Adoption is often dependent on understanding and understanding requires ample availabilitiy of information. Content marketing for fintechs helps their prospects understand and feel confident in their decisions.

 

The fintech industry is not slowing down. Successfully marketing new fintech products and solutions will require a sound and integrated marketing plan that includes compelling, educational content. Working with a fintech marketing agency can streamline these efforts and enable fintech to remain on the forefront of innovation.  Take a look at testimonials from our fintech industry clients and browse the related content we’ve produced below

fintech content hub

How to Build a Fintech Content Hub (With Examples & Tips!)

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Fact: Companies are digging their heels in when it comes to content marketing: Why the surge in content marketing? Because it’s a tried and true way to increase brand awareness, build trust, and develop authority. Which is also what makes it a perfect strategy for the fintech industry. We previously talked about how great content[…]

fintech growth hacks

3 Fintech Growth Hacks Using Content Marketing

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Fintech companies are increasingly relying on content marketing as a manner of growing brand awareness, bridging knowledge gaps, and generating leads. Since an inherent outcome of effective content marketing is trust-building, it’s become a critical strategy for smart marketers within fintech companies. Another good reason many fintech (and other) organizations are turning to content marketing?[…]

Fintech Content 101: Focus on Creating Retention Content

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Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing. In a recent blog post, I talked about the erosion of trust within the finserv and fintech spaces. That[…]

fintech lead generation

5 Fast Content Marketing Tactics for Fintech Lead Generation

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  Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of 2017, global investment in fintech companies hit $3.2 billion, with US investment leading the charge. Fintech growth has been exponential for the past few years, with many companies maturing and investors[…]

Great Examples of Fintech Content Marketing

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As fintech continues its upward trajectory, startups and large enterprises alike are looking for ways to move the needle, increase customer acquisition, and drive awareness and demand around emerging financial technologies. Fintechs are in a unique position where they must walk the fine line between edginess to stand out in a sea of competitors and[…]

Top Challenges to Marketing Fintech at the Crossroads of Innovation & Inertia

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  The perfect storm is brewing for the fintech industry. According to Capgemini’s World Fintech Report 2017, 50.2% of worldwide customers report doing business with at least one non-traditional firm. As both consumers and businesses become hungrier for new innovations, VCs expand funding, technology evolves at a rapid rate, and barriers to entry decline, fintechs[…]

fintech marketing trends

Fintech Marketing Trends: Why Great Content Can Power Explosive Growth for Fintech Companies

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It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech marketing trends, content marketing should be at the top. From awareness to intent and consideration to decision, quality content marketing can get your story[…]