Fintech marketing PR buyer's journey

Fintech Marketing Strategy Part II: Content to Support PR & Buyer’s Journey

In Part I, we covered the basics of SEO and social media, highlighting the need for a strong content marketing foundation as part of a fintech marketing strategy. In Part II, we’ll look at how content can feed a strong PR strategy and support prospects and customers at every stage in the buyer’s journey. As[…]

Fintech marketing SEO Social

Fintech Marketing Strategy Part I: Content at the Heart of SEO & Social

Fintech marketing requires a thorough strategy. Given the nascent nature of the industry, it can be hard to pinpoint the best fintech marketing strategy to ensure your product or service is getting in front of the right eyes at the right time. Add to that the fact that the industry is highly competitive and rapidly[…]

content marketing best practices

Top 10 Content Marketing Best Practices for Fintech

Content marketing is no easy feat for most businesses. It goes one step further for businesses operating in a complex, ever-changing industry like fintech. Established fintechs and startups alike face obstacles across the board when it comes to presenting effective storytelling that drives action. Content marketing best practices can pave the way for success.  To[…]

fintech content hub

How to Build a Fintech Content Hub (With Examples & Tips!)

Fact: Companies are digging their heels in when it comes to content marketing: Why the surge in content marketing? Because it’s a tried and true way to increase brand awareness, build trust, and develop authority. Which is also what makes it a perfect strategy for the fintech industry. We previously talked about how great content[…]

fintech growth hacks

3 Fintech Growth Hacks Using Content Marketing

Fintech companies are increasingly relying on content marketing as a manner of growing brand awareness, bridging knowledge gaps, and generating leads. Since an inherent outcome of effective content marketing is trust-building, it’s become a critical strategy for smart marketers within fintech companies. Another good reason many fintech (and other) organizations are turning to content marketing?[…]

Fintech Content 101: Focus on Creating Retention Content

Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing. In a recent blog post, I talked about the erosion of trust within the finserv and fintech spaces. That[…]

fintech lead generation

5 Fast Content Marketing Tactics for Fintech Lead Generation

  Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of 2017, global investment in fintech companies hit $3.2 billion, with US investment leading the charge. Fintech growth has been exponential for the past few years, with many companies maturing and investors[…]

Great Examples of Fintech Content Marketing

As fintech continues its upward trajectory, startups and large enterprises alike are looking for ways to move the needle, increase customer acquisition, and drive awareness and demand around emerging financial technologies. Fintechs are in a unique position where they must walk the fine line between edginess to stand out in a sea of competitors and[…]

Top Challenges to Marketing Fintech at the Crossroads of Innovation & Inertia

  The perfect storm is brewing for the fintech industry. According to Capgemini’s World Fintech Report 2017, 50.2% of worldwide customers report doing business with at least one non-traditional firm. As both consumers and businesses become hungrier for new innovations, VCs expand funding, technology evolves at a rapid rate, and barriers to entry decline, fintechs[…]