fintech growth hacks

3 Fintech Growth Hacks Using Content Marketing

Fintech companies are increasingly relying on content marketing as a manner of growing brand awareness, bridging knowledge gaps, and generating leads. Since an inherent outcome of effective content marketing is trust-building, it’s become a critical strategy for smart marketers within fintech companies. Another good reason many fintech (and other) organizations are turning to content marketing?[…]

Fintech Content 101: Focus on Creating Retention Content

Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing. In a recent blog post, I talked about the erosion of trust within the finserv and fintech spaces. That[…]

fintech lead generation

5 Fast Content Marketing Tactics for Fintech Lead Generation

  Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of 2017, global investment in fintech companies hit $3.2 billion, with US investment leading the charge. Fintech growth has been exponential for the past few years, with many companies maturing and investors[…]

Great Examples of Fintech Content Marketing

As fintech continues its upward trajectory, startups and large enterprises alike are looking for ways to move the needle, increase customer acquisition, and drive awareness and demand around emerging financial technologies. Fintechs are in a unique position where they must walk the fine line between edginess to stand out in a sea of competitors and[…]

Top Challenges to Marketing Fintech at the Crossroads of Innovation & Inertia

  The perfect storm is brewing for the fintech industry. According to Capgemini’s World Fintech Report 2017, 50.2% of worldwide customers report doing business with at least one non-traditional firm. As both consumers and businesses become hungrier for new innovations, VCs expand funding, technology evolves at a rapid rate, and barriers to entry decline, fintechs[…]

fintech marketing trends

Fintech Marketing Trends: Why Great Content Can Power Explosive Growth for Fintech Companies

It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech marketing trends, content marketing should be at the top. From awareness to intent and consideration to decision, quality content marketing can get your story[…]