LinkedIn Lead Generation

LinkedIn Lead Generation: 5 Tips To Build New Business

  LinkedIn is a popular tool for business social media marketing. B2B marketers routinely leverage this platform for digital marketing efforts, as the stats show:   79% of B2B marketers view LinkedIn as an effective medium for generating leads 92% of B2B marketers prefer LinkedIn over all other social media platforms 80% of B2B leads come[…]

content marketing goals

How to Define & Document Content Marketing Goals

  Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s also solidifying what you will measure success by. It’s also Step 1 in creating a winning content marketing strategy.  In an ideal world, your content marketing goals are tightly coupled[…]

fintech lead generation

5 Fast Content Marketing Tactics for Fintech Lead Generation

  Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of 2017, global investment in fintech companies hit $3.2 billion, with US investment leading the charge. Fintech growth has been exponential for the past few years, with many companies maturing and investors[…]

stories to generate sales

Good Storytellers are the New Salespeople: Using Stories to Generate Sales

Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any marketing mix for B2B businesses. The research shows that B2B buyers are less interested in talking to sales people and more interested in nosing around online to solve their problems.[…]

Content Distribution

How To Jump-Start a Winning B2B Content Marketing Strategy

Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing strategy and putting out some really compelling, informative content pieces. There are other companies who want to jump on the content marketing bandwagon but aren’t quite sure where to begin.[…]