Fintech Marketing Plan

[Infographic] Building a Fintech Marketing Plan Via the Art of Lead Generation

An actionable fintech marketing plan is essential for startups who are increasingly under pressure to drive new leads and grow business. Adding to that pressure is the fact that competition is heating up. Established players and startups in the fintech space are battling for the limelight but both are also competing against the incumbent traditional banks and financial[…]

effective growth hacks

[Infographic] Need an Effective Growth Hack for Fintech Content Marketing?

As a nascent industry, many fintechs are looking for an effective growth hack or two to stir the pot. The fintech industry faces unique challenges when it comes to marketing products and services. In addition to abiding by regulations, fintechs also face hurdles in effectively building trust in the marketplace. More and more companies are[…]

content creation

The Secrets to Stellar Content Creation

The best secret for stellar content creation is simple: get started. Truthfully, one of the biggest hangups to a great content marketing program is inertia and fear of making mistakes. The fact is, a lot of the heavy lifting for content creation happens in the content marketing strategy, goal-setting, and persona-building stages. If you’ve laid a well-thought[…]

switch from http to https

Chrome Could Start Flagging Your Web Pages as “Not Secure” — Here’s How You Can Fix It

Google Chrome users will soon begin seeing a grayed out “Not Secure” message in the address bar when entering text into input forms on all sites that use HTTP instead of HTTPS. The “Not Secure” message may not seem like much, but it can be a red flag to website viewers that any information they[…]

content marketing tools

Top Content Marketing Tools to be More Effective, Efficient, and Creative

Content Marketing can be complex, but it doesn’t have to be when you use content marketing tools to streamline internal processes. These tools can aid in-house teams at every stage in content marketing: developing a strategic plan, the creation of content (video, written content assets, audio, social media posts, etc.), and the promotion and sharing[…]