content marketing tips

Content Marketing Tips: Maximize Content Promotion & Distribution

If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content distribution and content promotion one in the same? No. In short, content distribution is disseminating your content to your own curated audiences (often via email), resulting in more targeted and[…]

SEO content

Creating SEO Content: A Quick-Hit Guide

We’ve talked about why content and SEO go hand-in-hand, but it’s important to understand the process behind actually creating SEO content. Google has made clear that ‘content’ is a top ranking factor, but many are confused about what makes “good” content when it comes to SEO. Rather than just churning out unfocused content, businesses should[…]

freelancer vs. agency

Freelancer vs. Agency: Who Should Do Your Content Marketing?

The freelancer vs. agency conundrum is not new. If you’re a business that wants to get started with content marketing, you have several options: You can leverage your in-house marketing department to start creating content You can hire a freelancers to start creating content, or You can hire a niche content marketing agency to start[…]

Fintech Marketing Plan

[Infographic] Building a Fintech Marketing Plan Via the Art of Lead Generation

An actionable fintech marketing plan is essential for startups who are increasingly under pressure to drive new leads and grow business. Adding to that pressure is the fact that competition is heating up. Established players and startups in the fintech space are battling for the limelight but both are also competing against the incumbent traditional banks and financial[…]

effective growth hacks

[Infographic] Need an Effective Growth Hack for Fintech Content Marketing?

As a nascent industry, many fintechs are looking for an effective growth hack or two to stir the pot. The fintech industry faces unique challenges when it comes to marketing products and services. In addition to abiding by regulations, fintechs also face hurdles in effectively building trust in the marketplace. More and more companies are[…]

content creation

The Secrets to Stellar Content Creation

The best secret for stellar content creation is simple: get started. Truthfully, one of the biggest hangups to a great content marketing program is inertia and fear of making mistakes. The fact is, a lot of the heavy lifting for content creation happens in the content marketing strategy, goal-setting, and persona-building stages. If you’ve laid a well-thought[…]

content marketing tools

Top Content Marketing Tools to be More Effective, Efficient, and Creative

Content Marketing can be complex, but it doesn’t have to be when you use content marketing tools to streamline internal processes. These tools can aid in-house teams at every stage in content marketing: developing a strategic plan, the creation of content (video, written content assets, audio, social media posts, etc.), and the promotion and sharing[…]