corporate storytelling

What Is Corporate Storytelling & How It Can Enhance Your Strategy

Personal connection is a key part of business that often gets overlooked. Companies get stuck on facts, figures, bottom lines, price points and value propositions, and they forget to show any humanity. Since the best B2B relationships are deep and enduring, it’s a big missed opportunity. Perhaps the strongest way to elicit empathy and show[…]

content marketing builds relationships

Is Content Marketing a Scam?

“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s also a valid question that actually came to the forefront of my brain last week after meeting with my accountant. This guy is possibly one of the best small business owners I’ve[…]