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Shrewd fintech marketers understand the importance of SEO and all its facets – including the benefits of backlinks for fintechs. SEO (search engine optimization) is a broad term that encompasses content marketing, on-page SEO, technical SEO, and off-page SEO.
Link building, part of off-page SEO, is a way to boost rankings on search engines. Fintechs can acquire inbound links from reputable third-party websites, which signals to search engines that the website is important and has a good reputation.
But building backlinks to a site isn’t always easy. First, you have to ensure that the content you create rises to a level that makes it appealing for other websites to link to. It also requires technical diligence in reviewing websites that link to your content. There are plenty of scammers and low-quality sites that will link to anything, but they can actually damage your reputation in the eyes of search engines.
The bottom line is that there are many ways to go about positive link-building. We’ll outline some tips and strategies to help you build backlinks for fintech websites.
Content is King in Link Building
High-quality content – content that is informative and valuable – reigns supreme when it comes to getting backlinks for fintechs. Why? High-quality, informative, and valuable content is more likely to be shared and linked to by other websites and blogs.
Fintechs should create content that is relevant to their target audience and that is easily digestible to that audience based on the audience’s preferences. The best bet is to create a solid mix of blog posts, infographics, videos, and whitepapers.
High-quality content can boost backlinks for fintechs by attracting attention and engagement from other websites and individuals. Other organizations in the fintech industry that also create content may view you as a thought leader and be compelled to link to that content as a resource for their own audiences.
The more interesting and valuable the content, the more likely it is that people will share it on social media or include a link to it in their own blog posts, thereby increasing the content’s visibility and potential for backlinks.
Guest Blogging Supercharges Backlinks for Fintechs
Guest blogging, reaching out to relevant websites and blogs in their industry, and offering to write guest posts increase visibility and drive backlinks for fintechs in a big way. Not only does it boost visibility but it also helps build credibility in the industry. Publishing guest posts on relevant and reputable websites allows fintechs to reach new audiences and establish themselves as thought leaders in their field.
Guest posting can be a great source of backlinks for fintechs, improving search engine rankings and making it easier for potential customers to find the site. It’s also an opportunity for fintech companies to connect with other industry experts and influencers, which can lead to valuable networking and collaboration opportunities.
Guest blogging is also a great way to diversify your backlink profile – a key element to ranking better with search engines. TLDR; don’t sleep on guest blogging as part of your overall SEO and link-building strategy.
Fintech Fever Pitch: The Importance of PR
Fintechs should have a healthy focus on public relations as part of their overall marketing strategy. While it’s integral for positioning and the distribution of company announcements and news, it’s also a key part of building backlinks. So how does it work? Here are a few ways to bump up backlinks for fintechs using PR:
Build relationships: Proactively reach out to journalists and establish yourself as a valuable source for information and insights about the fintech industry. This can help to build trust and increase the chances of getting coverage.
Pitch relevant and newsworthy stories: Identify angles that tie your company or product to current events or trends in the industry and pitch them to journalists. Offer to provide expert commentary or contribute to articles. Hint: think about the story from the journalist’s perspective and figure out how your input can help make their life easier.
Create valuable content: Provide journalists with data, research, infographics, and other types of content that can be used to support their stories.
Be on the ball: If you’re lucky enough to have a journalist reach out for information or interviews, respond promptly and be as helpful as possible. This can help to build a positive relationship and increase the chances of getting coverage.
Offer exclusives: Offer exclusive access or information to a select group of journalists to encourage them to write about your company.
Be transparent and honest: Be upfront about any potential biases or conflicts of interest, and be prepared to answer difficult questions.
Use press releases: Use press releases to announce new products, partnerships, funding, and other newsworthy events. Not only can this attract media attention but it’s a great way to build backlinks for fintechs.
By working closely with journalists and providing them with valuable information, fintech companies can increase their visibility and credibility in the industry and drive more traffic to their websites.
Get Creative, Expand Your Thinking
There are no “rules” to building backlinks. The best practices above are a great starting point but think outside of the box when noodling on how to drive more links for your website. Consider some of the following tactics:
Network: Fintechs can network with other businesses and websites in their industry and offer to link to each other’s websites. This can help to increase visibility and drive backlinks to their own website.
Get social: Fintechs can use social media platforms to promote their content and encourage others to share and link to it. They can also use social media to engage with influencers in their industry and encourage them to link to their website.
Build community: Fintechs can join (or start!) online communities such as forums and discussion boards related to their industry and contribute valuable information and insights. They can also include a link to their website in their signature or profile.
Be awesome: If your company earns industry awards or certifications, be sure to share them on your website and social media, which can help to earn backlinks from reputable sites and media.
The sky’s the limit when it comes to ways to drive backlinks for fintechs. Use your imagination – and tried and true tactics – to build links, credibility, and goodwill with your audience. Not only will it help your rankings in search engines, but it will also enhance your reputation and expand your reach.