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Last Updated on August 21, 2023 by admin
Fintech is a dynamic and complex industry. Many companies “jump off” and build the plane on the way down. Often, the last part of the “plane” to be built is the marketing function. Yet, content marketing plays a critical role in shaping a fintech brand’s image, engaging the target audience, and driving business growth. The decision to hire a fintech content marketing agency can be a pivotal one, significantly impacting a fintech’s market presence. But how does a fintech firm know when to hire such an agency and why should they consider a specialized one?
Why Hire a Content Marketing Agency At All?
The starting point in this journey is recognizing the importance of content marketing. While many fintech firms have competent marketing teams, they might lack the in-house resources to create consistent, high-quality content that resonates with their audience. Content marketing is not just about producing articles or blog posts; it’s about telling compelling stories that engage the audience, build credibility, and inspire trust.
If you find that your in-house team is stretched thin or lacks the specialized skills to create impactful content, it might be time to hire a fintech content marketing agency. Such agencies bring to the table a dedicated team of content strategists, B2B fintech writers, editors, and promoters who work together to create and disseminate compelling content.
When to Consider Hiring a Fintech Content Marketing Agency
Once you decide to outsource your content marketing, the next step is to consider whether to hire a fintech content marketing agency that specializes in the fintech industry. Fintech is a unique industry that blends finance with technology, creating a complex landscape with its own language, rules, and challenges. Working with an agency that understands these nuances can provide a distinct advantage.
1. You Need Marketers With Industry Knowledge
One of the key reasons to hire a fintech content marketing agency is their in-depth industry knowledge. Such an agency has a deep understanding of both the technology and the regulatory landscape that shapes the fintech industry. They can decode complex financial jargon, demystify intricate financial products, and articulate the value proposition in a language that the target audience understands and appreciates.
2. You Want Exposure to Fintech Media
A specialized fintech content marketing agency also brings valuable exposure to fintech media and influencers. With their finger on the pulse of the industry, these agencies know where the conversations are happening, which platforms are most influential, and how to maximize media exposure for your brand. They have built relationships within the fintech media landscape, which can be leveraged for content promotion and brand visibility.
3. You Need Fintech-Specific Storytelling Capabilities
Another significant reason to hire a fintech content marketing agency is their ability to ingest industry-specific information and turn it into meaningful, engaging stories. Storytelling is a potent tool in content marketing, but it requires a deep understanding of the subject matter, the audience’s concerns, and the brand’s unique value proposition. A specialized fintech agency excels at this, enabling fintech firms to connect with their audience on a deeper level.
Why is this important? Because churning out facts and data doesn’t stick. Research shows that people remember stories up to 22 times more than facts alone. Now that’s a fact you shouldn’t forget.
4. You Want Marketers With Regulatory Understanding
The fintech industry is heavily regulated, and it’s crucial for fintech firms to ensure their content adheres to all relevant regulations. When you hire a fintech content marketing agency, you get access to a team that understands these regulatory requirements. They can help navigate the complexities of compliance, ensuring your content not only engages the audience but also adheres to industry standards and regulations.
5. You Want to Achieve Resource Efficiency
Finally, hiring a specialized fintech content marketing agency allows fintech companies to manage their resources more efficiently. Developing and managing a full-scale content marketing operation in-house can be resource-intensive. By outsourcing to a specialized agency, fintech firms can focus on their core competencies while ensuring their content marketing is in expert hands.
Deciding when to hire a fintech content marketing agency depends largely on a fintech’s specific needs, resources, and growth objectives. The complex nature of the fintech industry, coupled with the need for regular, engaging, and compliant content, can make a specialized agency an invaluable partner.
Fintech companies should consider their internal capabilities, the complexity of their products or services, and their target audience. If they lack the resources or expertise to consistently create high-quality content that resonates with their audience, it may be time to hire a fintech content marketing agency.
Moreover, if a fintech’s offerings are complex, highly technical, or subject to rigorous regulatory scrutiny, a specialized agency with deep industry knowledge and understanding of regulatory compliance can be a game-changer. They can help the fintech articulate its value proposition, navigate the regulatory landscape, and connect with its audience in a meaningful and engaging way.
However, the decision to hire a fintech content marketing agency should not be taken lightly. Fintechs should undertake thorough due diligence, assessing an agency’s industry knowledge, track record, and storytelling capabilities before making a decision. The right agency will not only understand the fintech’s world but also have the skills and expertise to bring its story to life, engage its audience, and drive business growth.
In conclusion, knowing when to hire a fintech content marketing agency requires a careful assessment of a fintech’s capabilities, needs, and objectives. When done correctly, it can transform a fintech’s content marketing efforts, enabling it to build credibility, engage its audience, and stand out in a crowded and competitive industry.