It’s been nearly half a year since we’ve published a monthly fintech news roundup, but November was a busy month. As fintech innovation continues to reshape the financial landscape, staying ahead requires insight and strategy.
In this month’s roundup, we bring you the latest from our blog—a collection of insights designed to power your 2025 marketing plans. From AI-driven marketing techniques to building trust with content and leveraging social media in fintech, our articles dive into strategies that help fintech brands thrive in a competitive market.
We’ve also curated top fintech news from around the web to keep you updated on groundbreaking innovations and industry-shifting trends.
Don’t forget to snag our Fintech Demand Generation Playbook and the Fintech Content Marketing Playbook to get deep insights on building audience personas, creating a strategic content calendar, measuring for success, differentiating your fintech message, and optimizing the entire system for better results.
Ready to start strong in 2025? Reach out for a free content marketing consultation and let’s make it your best year yet!
Ok! Let’s get to it. Here are some of the most interesting stories around fintech and marketing and…fintech marketing from November.
Top Fintech News from Around the Web
What Can We Learn From Banking Policy In Trump’s First Term? — In Trump’s first term, banking policy leaned heavily on deregulation and innovation in fintech, with notable figures like Joseph Otting at the OCC. Otting pushed initiatives such as updating the Community Reinvestment Act (CRA) to boost credit and access in underserved communities, though the rule was later rescinded under Biden. His attempt to introduce a “fintech charter,” enabling fintechs to operate with some traditional bank privileges, stirred legal challenges and remains unrealized. Otting’s efforts underscored a “pro-innovation” stance but faced controversy, particularly for moving independently on CRA updates and fintech charters. As Trump’s coalition evolves, future fintech and banking policies could diverge significantly, especially concerning crypto and regulatory compliance.
The Fights Over Bank-Fintech Arrangements — In response to a request for information (RFI) from the OCC, Federal Reserve, and FDIC on bank-fintech partnerships, banks and fintech companies voiced varied perspectives. Community banks praised fintech partnerships as essential to their competitiveness, while large banks raised concerns about regulatory “loopholes” benefiting smaller institutions and fintechs. Notably, PNC called for tighter oversight of fintechs involved in deposit-taking, while Chime defended fintech-bank deposit partnerships as stabilizing forces. The debate extends to the role of “intermediate platforms” like Synapse, with direct partnerships preferred by many to reduce risks. Another key theme was the potential for standard-setting organizations (SSOs) to create uniform compliance standards for fintechs, though regulators’ support remains uncertain. Overall, the feedback emphasizes the evolving challenges in balancing innovation and regulatory oversight in fintech.
When Fintech Fails — The Yotta payout crisis, involving Evolve Bank and Synapse, has exposed the vulnerabilities in fintech’s Banking-as-a-Service (BaaS) model, leaving users caught in a blame game between partners. Initially lured by promises of higher returns and convenience, Yotta users are now experiencing delayed and partial payouts, with Evolve Bank and Synapse shifting responsibility for the issue. The situation highlights the fragility of fintech partnerships, as users suffer when back-end operations falter.
For fintech companies, this debacle underscores the need for clear user protection protocols, especially in cases of business disputes. The episode suggests that while fintech promotes innovation and accessibility, it has yet to establish the foundational trust and stability seen in traditional banking. Strengthened regulations and transparent communication could help prevent similar crises, protecting user trust in the industry.
The U.S. Is Leading the Way in Embedded Finance — The U.S. leads the way in embedded finance, with a third of its small to medium-sized businesses using financial services integrated into software platforms—far more than in Europe, where only 11% in the UK and 6% in Germany and France use similar services. This trend, highlighted in a report from PSE Consulting and The Strawhecker Group, shows U.S. merchants increasingly relying on tech providers like Square, Shopify, and Toast rather than traditional banks.
Embedded finance extends beyond payments in the U.S., incorporating services like business accounts, lending, and centralized accounting. For banks, partnering with software providers presents a new distribution opportunity as software-driven solutions streamline operations, giving small businesses a more integrated approach to managing finances and freeing up valuable time.
Top Content Rewired Posts from November
And of course, here’s a curation of Content Rewired’s top posts from November:
Top Fintech Marketing Trends of 2025 —
As the fintech industry evolves, 2025 will demand dynamic, customer-centric marketing approaches to stay competitive. Key trends include hyper-personalization, with AI delivering custom user experiences that enhance engagement and loyalty. AI also plays a pivotal role in data analytics and customer service, enabling fintech brands to offer seamless support and predictive insights.
Content marketing and storytelling build credibility by connecting with consumers on an emotional level. Partnering with micro-influencers creates authentic promotion with niche appeal. Social media now focuses on community building rather than mere presence, fostering stronger brand advocacy.
With the cookieless era approaching, marketers must rely on first-party data and ethical practices, emphasizing transparency in data privacy and security. Sustainability initiatives resonate with socially conscious consumers, making ethical marketing a cornerstone for fintech brands in 2025.
How To Create a Top-Notch Fintech Content Marketing Plan — A strong content marketing plan is vital for fintech companies to stand out in a competitive market. This approach builds trust, educates audiences, and drives conversions by delivering high-quality, informative content on complex financial topics. Effective fintech content marketing starts with defining target audiences, setting clear goals, and using tools like Trello or SEMrush for streamlined project management and SEO optimization.
A well-crafted strategy keeps customers engaged and generates leads more cost-effectively than traditional marketing. Key steps include creating a content calendar for consistency, distributing content across multiple channels, and monitoring results to adjust as needed. Staying updated with industry trends ensures your content remains relevant and impactful, positioning your fintech brand as an authority and drawing loyal customers back to your platform.
Dissecting Your Fintech Marketing Strategy — An effective fintech marketing strategy is essential in today’s fast-evolving financial technology landscape. With competition fierce and customer expectations high, a structured marketing plan helps fintech companies reach target audiences, build brand awareness, and drive growth. This guide outlines why a strategy is essential and provides a comprehensive 20-step process to craft one tailored to your specific goals.
Key components include defining your target audience, setting SMART goals, developing a strong value proposition, and creating a content strategy. Leveraging tools for SEO, social media, email marketing, and marketing automation can optimize your efforts. By tracking performance metrics, conducting A/B testing, and adapting to industry shifts, you ensure continuous improvement. A solid fintech marketing strategy positions your company for long-term success in a competitive market.
Fintech Marketing With AI: Are You Doing It Right? — With AI transforming fintech marketing, staying competitive means leveraging AI to boost precision, speed, and personalization. Today’s data-driven marketing requires more than catchy slogans; AI empowers fintech companies to understand consumer behavior, predict trends, and automate routine tasks, enabling more effective, personalized campaigns. This article covers how AI can enhance fintech marketing through data analysis, predictive analytics, and automated, tailored communication.
In fintech, where customer trust is paramount, AI helps ensure compliance and security while enabling efficient, personalized interactions. Implementing AI with best practices—like setting clear goals, maintaining data quality, and combining AI with human insight—leads to impactful campaigns and customer loyalty. Avoiding pitfalls such as over-reliance on automation and neglecting privacy is crucial. Ultimately, successful AI-driven marketing fosters stronger customer connections, enhancing trust and engagement in fintech.
All the Fintech Marketing Playbooks You Need
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides:
