June 2024 Fintech Roundup

It’s been a minute since we’ve published a monthly fintech news roundup, but June was a busy month. There’s lots to share from around the web along with our own, home-grown fintech marketing articles. 

From groundbreaking innovations to industry-shifting trends, we’re here to keep you in the loop. So, grab your favorite cup of coffee (or tea), settle in, and let’s dive into the stories that have been keeping the fintech world abuzz. Get ready to be informed, inspired, and maybe even a little entertained.

Don’t forget – you can also still download the Fintech Content Marketing Playbook to get deep insights on building audience personas, creating a strategic content calendar, measuring for success, differentiating your fintech message, and optimizing the entire system for better results. As always, we’re open to feedback and suggestions! Let us know what you’d like to see next. 

As the world of content marketing changes, your content strategy should, too. Looking to uplevel content marketing at your organization and produce more consistent, interesting content next year? Reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. 

In the meantime, here are some of the most interesting stories around fintech and marketing and…fintech marketing from June. 

Top Fintech News from Around the Web

The Biggest Fintech Trends In The Next 10 Years —  The next 10 years could bring dramatic changes to financial technology. By 2035, we may see the rise of autonomous financial ecosystems where AI manages entire financial systems, reducing human intervention and offering hyper-personalized services, though this raises significant ethical concerns over privacy and data protection. Universal digital currencies, driven by the mainstream adoption of cryptocurrencies and central bank digital currencies (CBDCs), could transform traditional financial systems, facilitating peer-to-peer transactions and programmable money through smart contracts. As we spend more time in virtual environments, we might witness the emergence of virtual economies with their own currencies and financial systems, driven by user-generated content and immersive experiences. The development of quantum computers poses a threat to current encryption systems, making quantum-resistant security methods essential to protect transactions and private information. Additionally, advances in biotechnology and neurotechnology could revolutionize fintech with tools controlled via brain-computer interfaces and enhanced biometric security, sparking ethical debates over the use of biological and neurological data in finance. These trends underscore the transformative potential of technology in finance and the need to prepare for both the opportunities and challenges they present.

FinTech and Credit Union Innovation Agendas Meet at Gen Z —  

Innovation is at the heart of FinTech companies’ efforts to enhance their brand reputation and expand their market reach. Many are focusing on improving mobile features and user experience to retain customers and attract new ones. A recent report highlights that while attracting Generation Z consumers is a priority for many, there’s a notable difference in emphasis between FinTechs and credit unions. The report, based on a survey of executives, reveals a strong focus on enhancing mobile capabilities and leveraging emerging technologies. However, most FinTechs prefer internal testing over involving actual customers, reflecting a cautious approach to innovation. Despite the enthusiasm, challenges like regulatory compliance, system integration, and complex internal processes can hinder the pace of innovation. Yet, the overarching sentiment is clear: innovation is crucial for customer retention and acquisition. FinTechs are investing heavily in new technologies to stay competitive and meet evolving consumer needs. This narrative underscores the dynamic landscape of FinTech, where continuous innovation is essential for growth and success.

Third-Party Risk Management in Bank-Fintech Partnerships: Strategies and Insights — In this episode of Payments Pros, Carlin McCrory talks with Nathan Ottinger, president of Georgia Banking Company’s Payments and Technology Banking Group. They explore the current payments marketplace, which is marked by increased regulatory scrutiny and swift innovation. Nathan emphasizes the crucial need for financial institutions to maintain well-documented risk management strategies and advises businesses to secure expert legal counsel, especially regarding money transmission.

Banks slowly preparing for AI, open banking: Sopra Digital Banking Experience Report  —  The Sopra Steria’s third annual Digital Banking Experience Report, produced with Forrester and Ipsos, reveals significant insights into how AI is shaping the banking sector. Despite high awareness of AI’s benefits, there’s a considerable gap between knowledge and implementation. AI is seen as crucial for revenue streams and customer service improvement, with many banks planning to expand investments in AI-enabled technologies. However, challenges remain, particularly in personalizing services and maintaining customer trust. Nearly half of customers feel their banks do not provide personalized services or actively help them manage their finances. The rise of fintechs and neobanks offering more responsive services is prompting traditional banks to reconsider their strategies to retain customers. Ultimately, the future of banking lies in leveraging AI and open banking to deliver personalized, secure, and innovative services, positioning themselves effectively in a rapidly evolving digital landscape.

Top Content Rewired Posts from June

And of course, here’s a curation of Content Rewired’s top posts from June:

Where Are All the Fintech Writers? —   Finding the right fintech writers for your content marketing strategy is crucial, especially as demand for knowledgeable writers in this niche skyrockets. These writers possess the unique ability to translate complex financial products and technologies into engaging, understandable content. To fortify your content marketing strategy, start by identifying your primary content goals, whether it’s educating potential clients, establishing thought leadership, or focusing on SEO. This clarity helps in pinpointing the type of writer you need, from blog writers to specialists in white papers. It may take some digging to find talent, but hiring the right fintech writer can elevate your content strategy, enhancing your brand’s authority and achieving your marketing goals.

Tech Marketing Best Practices for 2024 Tech companies are finding themselves at a crossroads where the need to reevaluate their marketing strategies has never been more pressing. The shift to a digital-first world has transformed the tech marketing landscape, pushing companies to adopt more customer-centric, personalized, and data-driven approaches. Gone are the days of one-size-fits-all strategies. Today, success hinges on understanding and catering to your audience’s unique needs. Crafting engaging content that showcases expertise and addresses customer pain points is crucial. It’s not just about being present on multiple digital channels but doing so in a way that resonates and engages effectively. Innovation and adaptability are also key. As the market evolves, so must the strategies. Embracing data-driven insights allows for more informed decision-making, ensuring that marketing efforts are not just reactive but proactive and predictive. This article delves into the transformative changes required for tech companies to stay on top.

Setting the Right Fintech Content Goals  —  Understanding the distinction between fintech content goals and fintech content marketing goals is crucial for crafting a meaningful and impactful content strategy. While content goals focus on the performance and reception of individual pieces, content marketing goals consider the broader strategic reasons behind content efforts. Fintech content goals guide the creation process, ensuring each piece fits into the broader strategy. Understanding and defining these goals ensures your content resonates with your audience, supports marketing efforts, and contributes to your brand’s success.

All the Fintech Marketing Playbooks You Need

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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