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Creative team feeling strapped? Or maybe you don’t have a creative team. But you know you need fintech writers to make your fintech marketing strategy really sing.
Not just any content will do.
You need to find the right fintech writers who can speak your language and communicate complex ideas in a way that engages and informs.
Here’s the thing: the demand for knowledgeable fintech writers has skyrocketed. These writers possess the unique ability to translate complex financial products and technologies into engaging, understandable content.
Finding the right fintech writer for your needs won’t be easy but it’s not impossible either. Let’s explore how to identify, secure, and keep top fintech writing talent.
What Kind of Fintech Writers Do You Need?
Identifying the right kind of fintech writer is the first step in fortifying your content marketing strategy. Start by asking yourself: What’s our primary content goal? Are we educating potential clients, establishing thought leadership, or focusing on SEO to drive organic traffic? You might need a blog writer skilled in breaking down complex financial technologies for a lay audience. Or maybe you want a specialist who can craft white papers that position your company as a thought leader in the insurtech space.
Document your specific content needs and objectives. Having a clear understanding of your goals will help you pinpoint the type of writer you need. This clarity is crucial not just for finding a writer but for ensuring they can produce content that resonates with your target audience and meets your strategic objectives.
Expertise is key. Fintech includes a broad range of topics, from blockchain and cryptocurrencies to regulatory tech and digital banking. Identifying writers with specific knowledge in your fintech niche can enhance the quality and credibility of your content. The right fintech writers will make sure complex ideas are communicated effectively, enhancing your brand’s authority in the space.
Once you’ve outlined your needs, it’s time to compile a list of potential candidates. Look for writers with a proven track record in your specific fintech area. A writer who can seamlessly blend technical accuracy with engaging storytelling can elevate your content strategy from good to great.
Where Do You Find Fintech Writers?
Sourcing fintech writers is an art. Given the specialized nature of fintech content, generic freelance marketplaces might not be your best bet. Delve into niche platforms, professional networks, and fintech communities where seasoned fintech writers are likely to hang out. LinkedIn is another great platform to hone in on the specific expertise you’re looking for.
Consider reaching out to authors of articles you admire in reputable fintech publications or speakers at fintech conferences. Often, these individuals are open to freelance writing opportunities or can direct you to someone in their network who is. It may only take one well-crafted outreach email that compliments their work and succinctly pitches your needs.
Dig beyond the usual suspects. Focus your search on niche platforms, professional fintech networks, and social media groups dedicated to finance and technology writing. Check into people who speak at fintech industry events; these are usually seasoned professionals who are handy with words themselves – or know fintech writers who are. Engage with people at conferences to get introductions.
Sometimes, the best way to find a top-tier fintech writer is through a referral from someone within your network. This approach can offer a level of pre-validation, as you’re tapping into talent that has already impressed others in your industry.
Vet Your Fintech Writers
Once you’ve compiled a list of potential fintech writers, you have to vet them. You’ll be inclined to evaluate writing skills first, but they’re not the only thing that matters. If SEO is a priority, ask for examples of their work that rank well in search engine results. A candidate’s ability to conduct thorough research, adhere to deadlines, and collaborate effectively with your team are also critical factors to consider.
Interview potential writers to get a sense of their communication skills and professionalism. Ask about their experience in the fintech industry, their approach to complex topics, and examples of how they’ve adapted their style to meet different audience needs.. Evaluate their capacity for research, their understanding of the fintech industry, and their ability to distill complex topics into clear, engaging content.
A paid trial assignment can give you a firsthand look at how a writer approaches your specific content needs. It can showcase their writing skills and their ability to meet deadlines, follow briefs, communicate effectively, and mesh with your team’s workflow and culture.
Get References
Don’t skip the reference check. A portfolio of stellar writing samples is a great start, but speaking to past clients can provide insights into the writer’s reliability, adaptability, and overall work ethic. Ask for references from relevant projects and take the time to follow up with them. This step can save you from potential mismatches and ensure the writer can indeed deliver what they promise.
Accuracy is non-negotiable. Request samples of their work, particularly those that demonstrate their knowledge of fintech subjects similar to your needs, and don’t hesitate to contact previous clients to inquire about their experiences.
Sell Yourself
Attracting top fintech writing talent is a two-way street. Part of finding top-tier fintech writers is selling them on the opportunity to work with you. Highlight what makes your company exciting and the impact its work will have on your audience and the broader fintech ecosystem. Emphasize your company’s vision, the impact of the content they’ll be creating, and the potential for a long-term partnership.
Make the onboarding process as smooth as possible by clearly communicating project requirements, timelines, and feedback mechanisms. Show that you value their expertise and are committed to a mutually beneficial relationship.
Keep the Relationship Fresh
Once you’ve secured a fintech writer who meets your needs, focus on retention. For agencies, this means offering a steady stream of engaging projects and recognizing their contributions. For fintech companies, being a good client involves providing clear briefs, prompt feedback, and timely payments. Regular check-ins to discuss upcoming projects and feedback can keep the relationship fresh and productive.
Maintaining a positive, productive relationship with your fintech writers is key to long-term success. Whether you’re an agency or a fintech firm, showing appreciation for their work and treating them as a valued partner will encourage loyalty and continued excellence.
Hiring Fintech Writers the Wrong Way (Don’t Do These)
Cast Your Net in the Wrong Waters
One common mistake is looking for fintech writers in generic, low-quality content mills or broad freelance marketplaces. Yes, these platforms may offer a vast pool of writers. However, most of the writers will not be able ot deliver the quality or depth of knowledge required.
Underestimate the Importance of Expertise
Hiring writers without a solid understanding of financial technology is a recipe for disaster. Fintech writing isn’t just about stringing together buzzwords like blockchain, AI, and instant payments. You need to find someone who can transform complex concepts into accessible stories. Writers lacking in fintech expertise may produce content that’s inaccurate or overly simplistic. This can damage your credibility with your audience. Always prioritize writers with proven experience in the fintech sector.
Skimp on the Vetting Fintech Writers
Rushing through the vetting process or relying solely on a writer’s portfolio can lead to disappointment. A portfolio might showcase a writer’s best work, but it doesn’t tell you everything about their research skills, adaptability, or ability to meet deadlines. Dive deeper by asking for specific examples of their fintech writing, conducting thorough interviews, and providing test assignments. This will give you a clearer picture of their capabilities and how well they align with your content goals.
Overlook Soft Skills
Technical expertise and writing prowess are crucial but don’t overlook the importance of soft skills. A fintech writer who’s a wizard with words but terrible at communication can become a bottleneck in your content production process. Writers who are unresponsive, resistant to feedback, or unable to work collaboratively can be a chokepoint to your marketing efforts. Evaluate candidates for soft skills like communication, adaptability, and teamwork to ensure they’re a good fit for your team.
Neglect Cultural Fit
Cultural fit is often an afterthought in the hiring process, but it shouldn’t be. A writer who doesn’t share your company’s values or understand your brand’s voice can struggle to produce content that resonates with your audience. Potential hires should be capable of writing about fintech and enthusiastic about your company’s mission and vision.
Be Vague About Your Expectations
Failing to communicate your expectations clearly from the outset can lead to frustration on both sides. Be upfront about what you’re looking for in terms of content style, tone, and frequency. Provide detailed briefs and constructive feedback to help writers understand your vision and improve over time. Ambiguity can result in content that misses the mark and wastes valuable time and resources.
Forget to Sell Your Vision
Remember, hiring is a two-way street. Top-tier fintech writers are in high demand, so make sure you’re also pitching your company as an exciting place to work. Highlight the benefits of joining your team, such as the opportunity to work on innovative projects, contribute to thought leadership, or grow professionally. Selling your vision can help you attract and retain the best talent in the fintech writing sphere.
The Best Fintech Writers Are Within Reach
A content marketing audit is more than a tick-box exercise; it’s an opportunity to recalibrate your strategy and ensure you’re leveraging the best fintech writers to achieve your goals. By carefully considering what kind of writers you need, where to find them, how to vet and onboard them, and ways to maintain a healthy working relationship, you’re setting the stage for content marketing success. Remember, in the fintech world, the right content can not only inform but inspire. And with the right team behind you, there’s no limit to the impact your content can have.
Ready to Find the Best Fintech Writers??
Good luck! If you’re looking for fintech writers, you’re probably well on your way to a fully operational content marketing program. We have some additional resources that might help:
- Should I Use AI or Hire a Fintech Copywriter?
- Fintech Demand Generation Playbook
- Fintech Customer Acquisition Playbook
- Knowing When to Hire a Fintech Content Marketing Agency
- B2B Fintech Lead Generation & Marketing During a Recession
- Fintech Marketing Playbook
- Payments Thought Leadership Playbook
- The Financial Marketer’s Guide to Content Marketing
