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If you’re in the fintech world, you probably already know that great copy is essential to your success. But let’s be real—hiring a copywriter isn’t just about crafting catchy headlines or creating content that sounds polished. You’re investing in something that should bring measurable results to your business. And that’s where maximizing your fintech copywriter ROI (Return on Investment) comes in.
If you’ve ever wondered how to get the best bang for your buck when working with a copywriter, you’re in the right place. In this guide, we’ll dive into actionable tips and strategies to help you extract maximum value from your copywriting efforts. Ready to transform your fintech content and see real ROI? Let’s jump in.
Steps to Maximize Fintech Copywriter ROI
1. Hire the Right Copywriter
Let’s start with the obvious: not all copywriters are created equal. Finding a copywriter? That’s easy. But finding the right fintech copywriter? That takes a bit more effort. You need someone who knows fintech like the back of their hand, not just a generalist who writes for any industry that comes their way.
Fintech is a unique beast. There are regulations, compliance concerns, and technical details that the average person just doesn’t deal with in their everyday life. The right copywriter understands the nuances of fintech, from complex financial products to emerging tech trends. More importantly, they know how to simplify these complex topics without diluting the message or losing the audience. After all, fintech customers range from the tech-savvy to those looking for easy-to-understand solutions for their financial needs.
Tip: Don’t just glance at their portfolio—dig deeper. Ask about their specific experience in the fintech space. The more they understand your industry, the less you’ll have to explain to them, and the faster you’ll start seeing results. You’ll also save time (and money) by avoiding constant revisions due to a lack of industry knowledge.
2. Set Clear Objectives
Even the best fintech copywriter won’t be able to deliver what you need if you don’t know what you’re aiming for. Are you trying to increase sign-ups for your app? Improve click-through rates on your email campaigns? Or perhaps you’re looking to clarify your value proposition so potential customers get what makes you different at a glance?
One of the biggest mistakes companies make is not setting clear objectives before engaging a copywriter. Without a defined goal, you’re essentially asking them to shoot in the dark. And fuzzy goals lead to fuzzy results—which is the last thing you want when you’re measuring ROI.
Tip: Be specific about what success looks like. If you can, provide your copywriter with analytics, benchmarks, or past performance data. This way, they have a clear target to hit, whether that’s increased conversion rates, better engagement, or something else entirely. When everyone is on the same page from the start, you’re already on track to maximize your copywriter ROI.
3. Prioritize Quality Over Quantity
Let’s be honest—churning out tons of content might seem like a good idea, but in the fintech world, quality trumps quantity every single time. You don’t need hundreds of blog posts that barely scratch the surface of what you do. Instead, one well-crafted article that dives deep into a complex issue and offers clear solutions will perform far better than a dozen mediocre ones.
Fintech customers are looking for value. Whether they’re reading a blog post, a whitepaper, or even a product description, they want to walk away feeling more informed. Your copywriter should focus on creating content that is not only informative but also engaging enough to drive conversions.
Tip: Guide your copywriter toward content that aligns with your business goals. Prioritize the pieces that will have the biggest impact on your audience and your bottom line. This could be landing pages, in-depth case studies, or a blog series that explains your product’s unique benefits. When your content delivers value, your customers notice—and so does your ROI.
4. Leverage Data to Inform Copywriting
If you’re in fintech, you’re no stranger to data. But are you using it to inform your copywriting? Copy should be tailored to your audience, and the best way to do that is by leveraging data to understand their needs, pain points, and preferences. Whether it’s data from user surveys, web analytics, or customer feedback, you can use these insights to craft copy that speaks directly to what your audience cares about.
For example, are there certain features that users love about your product? Make sure those features are front and center in your messaging. Do you notice that users are consistently dropping off at a certain point in your sign-up process? That’s a signal that the copy in that section might need a tweak.
Tip: Give your copywriter access to relevant data. The more they know about your audience, the more personalized and impactful their writing will be. Personalized, data-driven copy doesn’t just capture attention—it keeps it and turns it into action.
5. Optimize for SEO
We can’t talk about maximizing fintech copywriter ROI without diving into SEO. If your content isn’t search-engine-friendly, you’re leaving potential traffic (and conversions) on the table. A copywriter who knows how to write for both people and search engines is an invaluable asset.
SEO-driven content is a long-term play that increases your organic traffic and ensures your brand is visible when potential customers are searching for solutions like yours. But here’s the thing: SEO doesn’t mean stuffing your copy with keywords. It’s about weaving relevant search terms into high-quality content that provides genuine value to your readers.
Tip: Ensure your copywriter knows the right balance between SEO and user-focused writing. SEO is important, but the goal should always be creating content that informs, engages, and ultimately converts. When you strike this balance, your content will rank well and resonate with your audience, giving you the best of both worlds.
6. Test, Tweak, Repeat
To really maximize your fintech copywriter ROI, you need to continuously test and optimize your content. This is where strategies like A/B testing come into play. Whether it’s headlines, Calls to Action (CTAs), or even the structure of your copy, small changes can lead to big results.
Let’s say you’ve written an email campaign promoting a new fintech feature. Test two different versions with slightly different copy or CTAs. One might resonate more with your audience than the other, leading to higher open rates or conversions. The key is to measure these results and use them to fine-tune future content.
Tip: Keep your copywriter in the loop on what’s working and what isn’t. A good fintech copywriter thrives on feedback and will be eager to help you refine the messaging for even better performance. Remember, maximizing ROI is a continuous process, not a one-time task.
7. Build Long-Term Relationships with Copywriters
Finally, if you want to see consistent results, think about building a long-term relationship with your fintech copywriter rather than engaging them for one-off projects. The longer a copywriter works with you, the better they understand your brand, your audience, and your unique value proposition. Over time, they can help craft a consistent brand voice and messaging that strengthens your position in the market.
A strong relationship also means your copywriter will be more proactive in suggesting new ideas, content angles, or strategies that can drive better results. When they feel invested in your success, they’ll go above and beyond to help you hit your goals.
Tip: Think of your fintech copywriter as an extension of your team. Keep the lines of communication open and involve them in your broader marketing strategy discussions. This way, they can help shape content that truly moves the needle.
Calculating Fintech Copywriter ROI: An Example
Scenario: You’re a fintech company that has hired a copywriter to create a landing page for a new product offering. You want to calculate the ROI on that copywriting investment.
Step 1: Determine the Cost of the Copywriter
First, you need to know how much you’re spending on the copywriter. Let’s say you paid the copywriter $1,500 for the landing page.
Step 2: Set Clear Objectives
Before launching the landing page, you set a goal: to increase sign-ups for your new fintech product. Your target is to generate 100 new customers through this landing page in the first month.
Each customer, on average, is worth $200 in profit over their customer lifecycle.
Step 3: Track Conversions
After launching the landing page, you track its performance for the first month. You find that it generated 150 sign-ups, surpassing your initial target.
Step 4: Calculate Revenue from the Landing Page
Now, calculate how much revenue those new sign-ups generated:
150 new customers x $200 per customer = $30,000 in total revenue from the landing page.
Step 5: Calculate ROI
Now, you can calculate the ROI using the following formula:
Step 6: Interpret the Results
In this case, your fintech copywriter delivered an ROI of 1,900%. This means for every dollar you spent on the copywriter, you generated $19 in revenue.
Key Takeaways:
- The cost of the copywriter was relatively small compared to the revenue the landing page generated.
- The copy generated more customers than anticipated, which increased the fintech copywriter ROI significantly.
- By tracking conversions and understanding the value of each new customer, you can clearly see the financial impact of your copywriting investment.
This is a simplified example, but it demonstrates how you can break down the numbers to determine the true fintech copywriter ROI.
Fintech Copywriter ROI Should Be Straightforward
Maximizing your fintech copywriter ROI doesn’t have to be a complex puzzle. It comes down to hiring the right copywriter, setting clear goals, focusing on quality over quantity, leveraging data, optimizing for SEO, and testing continuously. Build long-term relationships and keep feedback flowing so you can fine-tune and improve with every piece of content.
Fintech is fast-paced, competitive, and constantly evolving. But with the right copywriting strategy, you can make sure your messaging stands out, engages your audience, and drives real business results. So, what are you waiting for? It’s time to make every word count and watch your ROI soar!
Want More Top Tips on Fintech Copywriter ROI?
Nice! We have some additional resources that might help you round out your fintech marketing program:
- Fintech Demand Generation Playbook
- Fintech Customer Acquisition Playbook
- Knowing When to Hire a Fintech Content Marketing Agency
- B2B Fintech Lead Generation & Marketing During a Recession
- Fintech Marketing Playbook
- Payments Thought Leadership Playbook
- The Financial Marketer’s Guide to Content Marketing
