It’s officially summer. Both the weather — and the fintech space — are heating up.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from June.
Top Fintech News from Around the Web
$5.5 billion fintech firm Revolut’s losses mounted in 2020 but crypto gave it a big boost — British fintech firm Revolut said its adjusted revenues (accounting for revaluation of intangible assets like crypto) grew 57% in 2020. Its adjusted operating losses also increased. According to Revolut CEO Nik Storonsky, the company shifted focus toward more profitable endeavors during Covid-19 — things like crypto and stock trading.
Owning the Paycheck is the Key to Fintech Success — Check out this venture capital-focused podcast that unpacks the numbers behind the headlines. This week’s episode covers a number of headlines and hones in on why owning the paycheck is the key to fintech success.
💲 Is Shopify a fintech company? — For the 1st decade of its life, Shopify was primarily known for its Subscription Solutions, which let you create an online store in a few clicks. But has it morphed into something completely different now? Is it a payments company?
Top Content Rewired Posts from June
And of course, here’s a curation of Content Rewired’s top posts from June:
Building a Fintech SEO Strategy that Boosts the Bottom Line — Is SEO important for fintechs? The answer is a resounding “Yes.” An SEO game plan enables you to get in front of the right eyes, improve domain authority, and ultimately boost revenue. It can also help bolster organic traffic while building trust and credibility. Also — a solid fintech SEO strategy can actually improve your user experience.
A Primer on Agile Content Marketing for Fintech — According to CoSchedule, marketers that document processes are 466% more successful than those who don’t. This is important when it comes to content marketing. While executing is important, having a solid plan — an agile framework — for content marketing can help you see better results from your content marketing program. Here’s how.
What’s Your 2021 Customer Acquisition Game Plan? — Customer acquisition is an involved process. It requires making your brand name known, getting in front of the right prospects, engaging with prospects, and turning those leads into customers. You better believe it requires collaboration and partnership between all departments, including marketing, sales, UX, and product teams. So it’s no surprise that many fintechs either choose to divert focus more prominently on the tech or go in the completely opposite direction and focus entirely on “quick fix” growth hacks geared towards (unsustainable) customer acquisition. A successful customer acquisition game plan will strike the perfect balance.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides:
