Roundup: October 2021’s Best Fintech & Marketing Stories

Last Updated on October 26, 2021 by admin

We are heading into the thick of the busy holiday season, and as we creep closer toward the end of the year, many are reflecting on what worked — and didn’t work — for their marketing programs in 2021. If you’re looking for help on 2022 content marketing planning, reach out for a free consultation. In the meantime, we’ve rounded up the top stories in October.

Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from October. 

Top Fintech News from Around the Web

Google Partner Epam Near Buy As Fintech, Neobanks Alter Financial Landscape — Microsoft (MSFT), Adobe (ADBE) and Google parent Alphabet (GOOGL) are not the only top tech stocks on IBD Long-Term Leaders. Engineering and IT powerhouse Epam Systems (EPAM) also makes this elite list. And like MSFT stock, GOOGL stock and ADBE stock, Epam is trying to engineer a renewed climb.

To make the IBD Long-Term Leaders list, each member must have a solid track record of stable earnings growth. Unlike the Composite Rating, where a high number is desirable, the lower the Earnings Stability Factor, the more stable the earnings.

Fintech firm N26 is now worth more than Germany’s second-largest bank —  Berlin-based fintech firm N26 has raised $900 million in a new funding round led by Third Point and Coatue. The round values the eight-year-old start-up at $9 billion, higher than the market cap of Germany’s second-biggest listed bank. N26 expects it will be ready to go public within the next 12 to 18 months, co-CEO Maximilian Tayenthal said. N26, which counts billionaires Peter Thiel and Li Ka-Shing as investors, raised the fresh cash from Third Point, the hedge fund led by U.S. billionaire investor Dan Loeb, and Coatue, while Dragoneer also invested.

Fintech’s record year — Massive venture rounds into fintech companies have ballooned this year, pushing up total dollars invested — in just the first three quarters of 2021 — to nearly double the amount in all of 2020, per new PitchBook data.

Why it matters: The maturing of fintech startups means a growing number of companies are able to raise huge later-stage funding rounds as investors look to lock-in their bets.

The big picture: A number of companies, from digital banks to cryptocurrency exchanges, have raised mega-rounds this year.

DC Fintech Week Tackles Financial Inclusivity — The exploration of greater inclusivity of minority customers in the financial system was a prominent aspect of the virtual Washington DC Fintech Week conference. Many ideas born from fintech are designed to break down certain institutional habits and patterns, usually to elevate overall efficiency. DC Fintech Week brought together regulators, central bank representatives, and private sector institutions to discuss such matters as inclusivity.

Top Content Rewired Posts from October

And of course, here’s a curation of Content Rewired’s top posts from October:

The Ultimate Guide to B2B Fintech Copywriter Nirvana — Whether you’re looking for great B2B fintech writers or you’re trying to be a great fintech writer, this post is for you. We walk through the elements of killer fintech copywriting so you can apply them to your own craft or use them to evaluate potential writers for your brand. If you’re looking for B2B fintech copywriter nirvana, consider the four elements above. Whether you are a copywriter or you’re looking for solid talent, these factors can make or break your content. 

Why Blogs Shouldn’t be the Only Tactic in Your Fintech Marketing Toolkit According to the Content Marketing Institute, 79% of B2B marketers reported their organization has a content marketing strategy. Many of those marketers rely heavily on blog posts as part of that strategy. While we’re a huge proponent of blog posts, we also believe they shouldn’t be the only thing in your content marketing arsenal. Learn why and discover other content types that may boost your success. 

4 Huge Fintech Copywriting Challenges & How to Overcome Them — Creating great fintech content is no easy feat. There are plenty of challenges to producing high-quality content and we look at four of the major ones. Don’t worry — we also give you the information you need to overcome them. Fintech copywriting challenges come with the territory, but all it takes is a little planning and effort to overcome them. Your audience is relying on you to engage, entertain, and educate them. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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